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Loyalty Tokens Perfect On Ramp for Web3 Adoption
Focus has been Fiat on-ramps like centralised exchanges.
But consumers need to have a reason to use these centralised exchanges (asset ownership, gas for NFTs etc...) and most don’t.
Mass consumer adoption will be driven by offering consumers a better product that is powered by crypto with loyalty, a product they already understand.
Meet the customer where they are without having to change their behaviour.
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