$181bn Loyalty Industry Has A Number Of Issues
  1. 1.
    Lack of interoperability. Points earned in one programme can’t be spent on another reducing customer choice of what they can redeem their points for.
  2. 2.
    No transferability from one points holder to another.
  3. 3.
    Points expire on a periodic basis usually annually leading to crazed consumer efforts to maintain a particular programme status.
  4. 4.
    The earning and redemption of points is manual for both the consumer and issuer locking out brands who want to run a loyalty programme.
  5. 5.
    Loyalty schemes sit as a liability on the balance sheet of the issuer.
Last modified 1mo ago
Copy link