Fida
Search…
Introduction
$181bn Loyalty Industry Has A Number Of Issues
- 1.Lack of interoperability. Points earned in one programme can’t be spent on another reducing customer choice of what they can redeem their points for.
- 2.No transferability from one points holder to another.
- 3.Points expire on a periodic basis usually annually leading to crazed consumer efforts to maintain a particular programme status.
- 4.The earning and redemption of points is manual for both the consumer and issuer locking out brands who want to run a loyalty programme.
- 5.Loyalty schemes sit as a liability on the balance sheet of the issuer.
Last modified 1mo ago
Copy link