# How Token Issuance Works

Consumers search for goods or services through Fida and decide if they want to earn tokens on their purchase or spend tokens on the product they want to buy.&#x20;

If the customer chooses to earn tokens, upon completion of their purchase they receive an email with details of token allocation and wallet creation which has already happened in the background.

Consumer clicks on email taking them to their digital wallet that has been activated with tokens stored there.


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