Why Decentralised Loyalty

Centralised Loyalty vs Decentralised Loyalty

Centralised Loyalty	Decentralised Loyalty
No Interoperability	Interoperability
No transferability	Transferability
Points Expire	No token expiration and possibility of increasing in value.
Earning and redemption of points is manual	Automated earning and redemption
Points are a liability on balance sheet of issuer	Tokens are an asset on balance sheet of issuer
Disconnect between the owners and users of a product.	Users and owners of product connected.